Words by Tegan Jaimie
Photography by Carla Marcia

With the design credentials that the Beckman School of Design graduate Jade Cropper has you could easily be mistaken in thinking she was a seasoned Swedish fashion designer. Despite this, Cropper only graduated in 2020 and has already been making waves in the industry. Her signature designs have already caught the attention of celebrity stylists and have graced the Instagram feed of Kim Kardashian, as well as artists Jorja Smith and Madison Beer to name a few. She was also part of LUNCH Concept’s inaugural drop.

We caught up with Jade, one of our ‘Made to Order’ designers here at LUNCH, to discuss her small but prevailing brand.

Describing it as “deconstructed femininity” with a focus on the details and handmade prints, Jade also credits her grandmother as a muse.“She had her own style and was very feminine. But not in the stereotype of sense which is what I am trying to do too. She had her own life and no one would tell her what to do. Living her whole life by herself, no man, and she travelled the world,” she says.

Jade’s intentions to challenge the conventionality of femininity is clear as she talked more about her creative process to innovate her designs. “I’m always working on different things to find new shapes and textures. Whether I’m draping to find new shapes that I find interesting and that I haven’t seen before or I’m painting or drawing to create new patterns and prints,” she says.

Jade is currently busy working on a mini collection of bodysuits and bikini for the summer and a bigger ready-to-wear collection coming in future months, which after the success of her debut collection is anything to compare it too, one thing is for certain the talents of Jade Cropper can only grow from strength to strength.