Established in London in 2020, Minxx was born out of a desire for purpose and beauty amidst the mundane.
Minxx is not a brand name, but rather an alias for its founding artist. Minxx’s garments are one-of-a-kinds – garments that directly protest current industry structures, and provide a viable, slow process alternative to the fast paced blueprint fashion has until recently upheld.
The designs, evoking aesthetics from fantasy and fairytales, are created to inspire and empower its wearer. Influenced by iconography, natural forms, folktales and occultism, Minxx’s garments conjure a feeling of another world and the divine.