Nor Neither can feel like a label of contradictions. It’s as playful as it is practical. It leans into femininity as much as a more dark, gothic approach. Perhaps these differences are what make the label’s work so enticing.

Defying design traditions seems to be at the route of No Neither’s practice, frustrating the wearer’s expectations of silhouettes, colours, and design conventions. Take their signature and aptly titled ‘Sausage Bag’ for example. Available in a range of designs, the delicate ribbons extending from the bag appear overly long – while the ruched fabric and ‘casing-like’ design of the handle create the impression of something almost living and moving.

With such juxtapositions, the label’s designs playfully integrate with and play off any wardrobe, making them a statement feature as much as an everyday usable essential.