luupi is the Amsterdam-based knitwear brand colliding vibrant displays of colour with a tongue-in-cheek approach to dressing.

Mohair is the most prominent material used across the designs. Often prioritising two-tone detailing, the brushed material acts as the signature element used by the label in their experimental process. Classic silhouettes are adapted, frustrated, and reinterpreted. The messenger bag, the mini skirt, and even the bloomer are lovingly recontextualised.

Playfulness reigns supreme in luupi’s designs – an impression instantly visible from the label’s designs.